What is internet marketing?
Internet marketing is the latest and technological way to introduce your product and services using the channel of the internet. Internet marketing refers to advertising and marketing efforts that use the web and e-mail to drive sales via e-commerce as well as sale leads from web sites and e-mails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like, radio, television, newspapers and magazines. Internet marketing divided into the following small pieces.
- Web marketing refers to e-commerce webs, affiliate marketing webs, promotional webs and online advertisement webs.
- E-mail marketing specifies two things, promotion and advertising efforts via e-mails to the contact list of your mailing address.
- Social media marketing is a very important part of internet marketing. This is the latest method which is commonly used nowadays. Advertising and marketing perform via social network sites like Facebook, Twitter, YouTube, Digg etc.
Objectives of internet Marketing
The need for internet marketing has increased with the growth and importance of the internet. Its main objectives are:
Communicate a Company’s message
Sell goods and services
Access to a global audience
Generate Sale leads
Components of internet marketing
Internet marketing is not just submitting your site to search engines. You have to perform its main components before submitting it to the search engines. The components of internet marketing are:
- Development of Website is very important and the main component of internet marketing. You should set the theme of your website into your mind and then develop your mind as in web site. The web site should be according to the nature of your business or services.
- Search Engine Marketing refers to rank your site into search engines. You can improve your site’s visibility by gaining traffic through natural way of SEO, buying pay-per-click ads or purchasing pay-for-inclusion, listing in web site directories and many other ways.
- Email Marketing is an effective method of internet marketing. It’s the method of distributing information about your product and services through e-mail. You can also get feedback on the same channel. You can gain good, positive and strong relationships in this way.
- Blog Marketing is also a good way to promote your business through the internet. You can post about your product in a brief description and leave your URLs with your comment.
- Article Marketing means writing articles about your business and even the scope of your business and published them on different web sites.
- Social media marketing is the quick way to share and spread information through social network sites like Facebook, dig and Twitter etc.
Today, in this technological world, there is no dearth of web marketers to the implementation of web advertisement. To achieve this, web marketers come up with an effective internet marketing strategy to the street a website to the top of the search engines.